How to Obtain Barcodes in Morocco?

A Moroccan business owner scanning products using Barcodes in Morocco for accurate inventory and sales tracking

Article outline:

The use of barcodes has become essential for efficient product and inventory management. This article guides Moroccan businesses through the process of obtaining official Moroccan barcodes, explaining the required steps, the organizations involved, and the best practices to follow.

The importance of barcodes for Moroccan businesses

Before diving into the process, it is crucial to understand why barcodes are so important:

  • Required by most traditional and online retailers: Barcodes are essential for retailers such as Marjane, ASWAK ASSALAM, Carrefour, as well as online platforms like Amazon, eBay, Alibaba, Google, Tesco, and Walmart.
  • Product traceability: Barcodes enable products to be tracked throughout the entire supply chain.
  • Efficient inventory management: They facilitate real-time inventory tracking and stock control.
  • Error reduction: Using barcodes minimizes human errors during data entry.
  • Improved customer experience: Faster checkout processes and easy access to product information enhance customer satisfaction.

The process of obtaining barcodes in Morocco

In Morocco, the barcode acquisition process is regulated and standardized. Here are the steps to follow:

1. Register with GS1 Morocco

GS1 Morocco is the official organization responsible for barcode allocation in Morocco. To begin the process:

  • Visit the official GS1 Morocco website (www.gs1ma.org)
  • Complete the online registration form
  • Prepare the required documents (company statutes, trade register, etc.)

2. Obtain a company prefix

Once your registration is approved:

  • GS1 Morocco will assign a unique prefix to your company
  • This prefix is an integral part of all your future barcodes
  • The cost of the prefix varies depending on the number of barcodes you require

3. Generate your barcodes

With your company prefix:

  • Use the prefix to create unique barcodes for each of your products
  • GS1 Morocco generally provides tools or software to assist with this process
  • Make sure to follow GS1 guidelines to generate valid barcodes

4. Print your barcodes

Depending on your needs, you can choose one of the following printing options:

  • Integrate the barcode image directly into your packaging design and artwork
  • Use pre-printed labels to apply to your products
  • Print barcodes on-site, directly onto packaging, using a suitable printer

General recommendations for barcode placement:
It is generally recommended to place the barcode at the bottom of the back face of the product. This position makes handling and scanning easier at checkout, saving time for cashiers when scanning items.

For cylindrical products, it is important to consider the curvature of the packaging. The barcode should be oriented in a way that ensures readability and avoids distortion that could interfere with scanner recognition.

You should also ensure that the barcode is not placed in problematic areas such as:

  • Under a seam or fold on flexible packaging film, which could make it unreadable
  • Hidden by the product itself when placed under blister packaging, preventing proper scanning

By following these recommendations, you ensure optimal barcode readability, facilitating the sales process and enabling efficient inventory management.

Best practices for obtaining and using barcodes in Morocco

  • Plan ahead: The acquisition process can take time, so start well before you need the barcodes.
  • Train your team: Make sure your staff understand the importance of barcodes and know how to use them correctly.
  • Integrate with your management system: Link barcodes to your inventory management system for maximum efficiency.
  • Keep your information up to date: Inform GS1 Morocco of any changes to your company details.
  • Comply with standards: Ensure your barcodes meet international standards, especially if you plan to export.
  • Monitor quality: Regularly check barcode print quality to guarantee readability.
  • Prepare for the future: Consider adopting advanced technologies such as QR codes or 2D barcodes.

Costs associated with barcodes in Morocco

Obtaining barcodes in Morocco involves certain costs:

  • GS1 Morocco membership fees
  • Company prefix cost (varies depending on the number of barcodes)
  • Annual renewal fees
  • Potential costs for barcode generation software
  • Printing costs

It is recommended to contact GS1 Morocco directly for exact pricing, as fees may vary depending on company size and the volume of barcodes required.

Practical guide: Which barcode should you choose for your business?

Once you understand the process of obtaining barcodes in Morocco, it is important to choose the type of barcode that best suits your needs. Below is a guide to help you make the right choice:

For national retail sales

EAN-13:

  • Ideal for: Products sold in retail stores in Morocco and internationally
  • Advantages: International standard, widely recognized
  • Recommended if: You sell products in Moroccan retail stores or plan to export

For internal management

Code 128:

  • Ideal for: Inventory tracking, warehouse management, document tracking
  • Advantages: Can encode alphanumeric characters, very compact
  • Recommended if: You need to encode a large amount of information in a small space

QR Code:

  • Ideal for: Asset labeling, equipment tracking, links to detailed information
  • Advantages: Can store large amounts of data, readable by smartphones
  • Recommended if: You want to provide detailed information easily accessible to staff or customers

For international trade

EAN-13:

  • Ideal for: Products intended for international sales
  • Advantages: Globally recognized, facilitates exports
  • Recommended if: You plan to sell your products in multiple countries

GS1-128:

  • Ideal for: International logistics and transportation, shipment tracking
  • Advantages: Allows encoding of additional data such as expiration dates, batch numbers, etc.
  • Recommended if: You need to track detailed information throughout the international supply chain

For small businesses or startups

EAN-13 or EAN-8:

  • Ideal for: Small businesses with a limited number of products
  • Advantages: EAN-8 is more compact and ideal for small packaging
  • Recommended if: You are just starting in retail and have a limited product catalog

Regardless of your choice, ensure that your barcode scanning system is compatible with the selected barcode type. Additionally, consult GS1 Morocco to confirm that your choice complies with local regulations and aligns with your business objectives.

Optimization with logistics solutions

LogisTiqa offers solutions that enable small businesses to:

  • Automate inventory tracking and warehouse management
  • Optimize order preparation and shipping processes
  • Improve supply chain visibility
  • Reduce errors and increase operational efficiency

The adoption of barcodes, combined with advanced logistics solutions such as those offered by LogisTiqa, is essential for the modernization and competitiveness of Moroccan businesses. By seamlessly integrating barcodes into logistics processes, companies can significantly improve operational efficiency and gain a competitive advantage in both national and international markets.

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